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One In Four Online Shoppers Have Finished Their Holiday Shopping, According to the Holiday Espending

Online Shoppers Spend $12.7 Billion to Date with High Customer Satisfaction

Holiday In Wales ROCHESTER, N.Y. and NEW YORK December 13, 2004Goldman, Sachs & Co., Harris Interactive, and Nielsen//NetRatings Holiday eSpending Report revealed today that 27 percent of online consumers reported to have finished their holiday shopping, compared to 31 percent during the same timeframe in 2003. So far this season, the latest weekly report showed consumers have spent $12.7 billion online to date excluding travel.
According to the 2004 eSpending report, based on weekly surveys of more than 1,000 respondents, current results show that 23 percent have not yet begun their holiday shopping while 50 percent have started but have not completed their holiday gift buying. Based on last weeks shopping experience, 89 percent of current online shoppers will continue to buy online during this holiday season.

According to the National Retail federation, 47% of Holiday consumers shopped online last year and about 61 million people shopped online from work for holiday gifts.

Holiday Wales "We expect online holiday purchases to peak this week as the free shipping deadline for Dec. 24 delivery looms in mid-December," said Heather Dougherty, senior Retail analyst, Nielsen//NetRatings. "Retailers are continuing to drive holiday sales through the Internet with special online-only sales and reduced-cost shipping promotions, which continue to motivate consumers to purchase gifts online."

One thing Peak Uniques already has done is buy thousands of keywords related to its top products to encourage shoppers not just to browse, but to buy as well. Yet another reason for this holiday season's anticipated strong online sales is that more people feel more comfortable shopping on the Web, according to retail experts. Some studies even show older people, who shunned online shopping because they didn't trust a site's security, are one of the Internet' growing user segments.

Cottage Holiday In Wales Satisfied Consumers Spend More Online

(AXcess News) According to a recent survey by the Business Software Alliance, one out of four Internet users won't shop online during the holiday season due to concerns over Internet Security. Yet, Retailers are expecting "Cyber Monday" to be the strongest web sales day in history, which contradicts the BSA's stats. You be the judge. Almost all consumers surveyed believe it is important to protect themselves online and over half are planning to upgrade their computer security software within the next three months.

Caravan Holiday In Wales The latest eSpending report showed that 39 percent of respondents are very satisfied and 24 percent are somewhat satisfied with their online shopping experience. In addition, 26 percent of this years holiday shoppers found it easier to find stores and products online while two percent stated online retail destinations were worse than in the previous year. Twenty-seven percent of online holiday shoppers look to spend more than last year.

If you don't care to risk getting mauled, why not join the millions of consumers that shopped from the comfort of their homes and offices last Holiday Season...with the simple click of a mouse. According to the National Retail federation, 47% of Holiday consumers shopped online last year and about 61 million people shopped online from work for holiday gifts. When asked why they like to shop online during the Holidays, 72% of consumers said that they want to avoid crowds.

Camping Holiday Wales When asked for the top five reasons in selecting a specific Website versus another site for purchases, 63 percent of respondents in week five stated item price was most important to them. Fifty-seven percent attributed product selection as the next top reason, and ease of use ranked third with 56 percent. Shipping costs were a deciding factor for 50 percent of this years holiday shoppers, according to these latest results. Forty-eight percent of consumers said that previous site registration or site familiarity was the fifth top reason for buying at a specific Website (see Table 1).

But like Ms. Rubin, Mr. Cassar said the early online shopping surge should not be taken as an indication that the holiday season will necessarily exceed earlier sales forecasts. Jupiter is sticking by its previous forecast of $13.1 billion in online holiday sales this year, a 17 percent rise from last year. That would be slower growth than in the 2001 holiday season, when online sales were 29 percent higher than those a year earlier, according to Jupiter.

Accommodation Holiday Wales "Customer satisfaction and experience continues to be a driving factor for consumers to make online holiday purchases. Retailers initiatives to create a user-friendly experience and provide transparency into inventory availability resonates with customers looking to complete their holiday shopping quickly and easily," said Dougherty.

Holiday Last Minute Wales Table 1: Deciding Factors in Choosing to Retailers Websites for 2004

Catering Holiday Self Wales Week 5 Results

Holiday Wales Walking Reason

2004

%

Family Holiday Wales Item prices

63.4

Holiday Riding Wales Product selection

56.7

Adventure Holiday Wales Ease of use

55.7

Holiday Park South Wales Shipping costs/free shipping

50.4

Cottage Holiday Wales Already registered at the site/return customer

48.2

Holiday In Wales Trusted brand name of site

41.2

Holiday Wales Prior experience shopping offline with the company

31.2

Cottage Holiday In Wales Guarantees of credit card security

27.9

Caravan Holiday In Wales On-time shipping guarantees

19.5

Camping Holiday Wales Ability to return to stores

12.2

Accommodation Holiday Wales *Source: Goldman Sachs, Harris Interactive, and Nielsen//NetRatings eSpending Report, December 2004

Holiday Last Minute Wales *Number of respondents: More than 1,000 online U.S. adult consumers surveyed weekly (Week 5: n=1,193)

Catering Holiday Self Wales About the eSpending Report

Holiday Wales Walking The eSpending Report by Goldman Sachs, Harris Interactive and Nielsen//NetRatings is based on a weekly national survey of more than 1,000 adult consumers who are online randomly invited to participate from among the Harris Interactive online panel of survey respondents. The week 5 data are based on a sample of 1,193 U.S. adults who are online, and to date, nearly 5,900 consumers in total have been surveyed. These week 5 data were weighted to be representative of the total U.S. online population of adults, and with a probability sample of this size, one can say with 95 percent certainty that the results have a sampling error of +/-3 percentage points. The eSpending Report offers weekly intelligence on online shopping and spending by market segment and also tracks consumer attitudes and motivations that drive online shopping.

Family Holiday Wales About Goldman Sachs

Holiday Riding Wales Goldman Sachs is a leading global investment banking, securities and investment management firm that provides a wide range of services worldwide to a substantial and diversified client base that includes corporations, financial institutions, governments and high net worth individuals. Founded in 1869, it is one of the oldest and largest investment banking firms. The firm is headquartered in New York and maintains offices in London, Frankfurt, Tokyo, Hong Kong and other major financial centers around the world.

Adventure Holiday Wales About Harris Interactive

Holiday Park South Wales Harris Interactive Inc. (www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Cottage Holiday Wales Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (www.hieurope.com), Paris-based Novatris (www.novatris.com), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide (www.wirthlinworldwide.com), a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. EOE M/F/D/V.

Holiday In Wales To become a member of the Harris Poll OnlineSM and be invited to participate in future online surveys, visit www.harrispollonline.com.

Holiday Wales About Nielsen//NetRatings

Cottage Holiday In Wales Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, LemonAd, MegaPanel and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.

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