Wales Tourism and Visit Planning

You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?

Holiday In Wales Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You should create a specific landing page for your PPC ads. A landing page is the page you create to convert your PPC traffic into sales. This page should get your potential customers (that you have already paid for!) to go exactly where you think they want to go.

Our affiliates link are set to land on Highly convertible product landing pages. We don't send your consumer to our website, we send them to landing pages that will SELL! You can even host your own landing pages! to see all of the X10 product landing pages that you can host on your own website or use as html emails.

Holiday Wales Here are some tips to create a good landing page:

Cottage Holiday In Wales 1) Focus! Focus! Focus!

See our financial page. You can also see what donations are spent on by visiting the various reserves saved by the World Land Trust and its partners.

Caravan Holiday In Wales The landing page should be about your product or service. No links to other sites, no advertisements, no "how do you do". When people arrive at your landing page, they should already be predisposed to buy (since you wrote such an excellent ad to get them here in the first place) and are trying to either:
a)Get more information about your product or service
b)Find the "Buy now" button
Use the search term on the page, because searchers will key into the section of the page with their search term. If the search term is "buy skidoo" then have a button that says "Buy Skidoos Here".
Don't distract them - give them what they want.

00 % 30 Converting Visitors into Buyers (PPC & SEO Intermediate) Once you have the right kind of visitor on your site, you need to get them to perform your desired action, be it making a purchase, joining a mailing list or completing a form. What are landing pages and how do they impact on the conversion process How can you create landing pages that assist the conversion process

Camping Holiday Wales 2) Customize your landing page

St. Martin This bijou island, unspoiled by mass tourism, clear waters. Discover an idyllic land of blended cultural influences.

Accommodation Holiday Wales Use a different landing page for each group of keyphrases. If you sell seadoos and skidoos, don't use the same landing page for each. Create a new landing page for each product (or each group of products) and send the clients directly to the page they are interested in.

Holiday Last Minute Wales 3) Give them information

Catering Holiday Self Wales If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Give it to them. You have to convince them that you have the perfect product or service to solve their problem. If they run out of information before they make a commitment to buy, then you have lost them. Nobody will spend money until they are convinced that your product or service is the right choice for them. So prove it.

Holiday Wales Walking 4) Tell the reader what you want them to do

Family Holiday Wales Use calls-to-action. If you want them to buy your product, than tell them often how to do it ("Click here to buy"). If you want them to call you, post the number up with instructions ("Call us now at 1-877-717-3667"). Repeat it throughout the text, then again in big and bold at the end.

Holiday Riding Wales 5) Use graphics

Adventure Holiday Wales Use pictures to sell your product or service. Pictures of the product or pictures of satisfied customers sell. Use them - and use them often.

Holiday Park South Wales 6) Run tests

Cottage Holiday Wales Set up two landing pages to see which one converts better. Set up two identical ads and send one to each landing page, then compare conversion rates for each page. Figure out why one converts better and try to improve the other one. Then, run more tests until you are completely satisfied with the results.

Holiday In Wales Set up your landing pages so that your potential customers arrive for a safe landing. If all goes well, they will step out of the plane with their credit cards already in hand - and their money almost in your pocket.

Holiday Wales About the Author

Cottage Holiday In Wales Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

[ Comment, Edit or Article Submission ]