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Dow Jones & Company Reports April 2004 Advertising Volume

NEW YORK--(BUSINESS WIRE)--May 11, 2004--Dow Jones & Company (NYSE: DJ) today reported April advertising volumes for its leading print publications.

Advertising linage, or volume, at The Wall Street Journal's U.S. edition increased 7.5% in April, with year-to-date linage up 6.6% (up 5.4% on a per issue basis). In the general advertising category at the Journal, April linage increased 14.5% on strong gains in travel, auto, insurance, professional services and health care advertising. In the Journal's technology category, linage decreased 30.6% in April with a modest increase in software advertising offset by declines in each other major technology ad category. The Journal's financial advertising increased 29.7% in April on strong gains in wholesale financial and tombstone advertising, which were partially offset by declines in retail financial advertising. Classified/Other linage increased 13.7% on gains in both real estate and other classified advertising.
At Barron's, national advertising pages increased 53.7% in April, with year-to-date pages up 29.6%, driven by strong increases in financial and auto advertising.

Internationally, The Wall Street Journal Europe's linage increased 68.9% in April, with year-to-date linage up 24.1% (up 22.6% on a per issue basis). The Asian Wall Street Journal's linage increased 12.6%, with year-to-date linage up 8.9% (up 7.5% on a per issue basis). Increases in the general, financial and classified advertising categories were the primary factors for the increase in advertising in April for both the European and Asian Journal.

At Ottaway Newspapers, same property advertising linage rose 8.5% on increases in auto, real estate and other classified advertising. Year-to-date total linage at Ottaway was up 5.4% on a same property basis.

Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC of CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.

Dow Jones & Company 2004 Advertising Linage Percentage Increases
(Decreases) from 2003



(1) Excludes barter advertising
(2) Excludes barter and regional advertising
(3) Excludes acquisitions and divestitures from the current and prior
year periods


Contacts


Dow Jones & Company
Investor Contacts:
Mark Donohue
Director, Investor Relations
609-520-5660
or
Media Contact:
Brigitte Trafford
Vice President, Corporate Communications
609-520-4110

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