Wales Tourism and Visit Planning

Aussie ad campaign is working

Holiday In Wales Tourism Australia's new advertising campaign, 'So, Where The Bloody Hell Are You,' is generating not just headlines but real business in the United States, according to TA's Vice President, The Americas, Michael Londregan.

Holiday Wales "More than 82 thousand unique visitors followed the ads' call to action and went to www.australia.com last week to find out more about vacationing Down Under," Mr Londregan said. "That's a massive 49 percent increase on average weekly visitation."

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Cottage Holiday In Wales "Most importantly, we know that when we get a consumer onto the website we greatly increase the odds of turning them into real sales leads for our industry partners."

The boutique guesthouse manager is the young and vibrant Ad le de Waal, who has both local and international experience in tourism management.

Caravan Holiday In Wales Mr Londregan said last week's sales lead count was also the single highest for the year so far.

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Camping Holiday Wales "That is remarkable when you consider that we are at the tail end of the traditional marketing 'season' for us in the US. That we're recording a record figure in April proves the campaign is not only resonating with consumers but is also strong enough to get the market to do something it's normally not doing at this time of year -- and that's enquiring about an Australian vacation."

Accommodation Holiday Wales Leads generated by Tourism Australia marketing are handled by a group of wholesale and retail travel agents who qualify as partners for Tourism Australia's cooperative marketing with Qantas Airways.

Holiday Last Minute Wales Tourism Australia's 'So, Where The Bloody hell Are You' advertising is currently running on network and cable television in key markets across the US, including ratings busters like NBC's "Today Show," Jay Leno and ABC's "Lost" as well as on high profile internet sites and in travel magazines.

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