Wales Tourism and Visit Planning

JTB discover that Brits are still in love with the package holiday

Holiday In Wales Contrary to recent reports, Britons haven't yet fallen out of love with the traditional package holiday, according to new research from the Jamaica Tourist Board.

The Director of Tourism, Paul Pennicook commented on the Jamaica Tourist's Board (JTB) sponsorship of the event. "The JTB has always believed that Red Stripe Sumfest is an integral part of Jamaica's cultural calendar. Each year, Sumfest showcases the rich and varied musical talents of the island and the JTB has always supported this stellar event. We are more than pleased to once again be a major sponsor of the event."

Holiday Wales Despite the growing popularity and ease with which would-be holidaymakers can create their own bespoke breaks on-line, the findings show more than one in two (58%) Brits continue to opt for a traditional package holiday (an increase from 56% in October 2004). In addition, their hassle-free nature makes package deals a firm favourite amongst couples with children.

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Cottage Holiday In Wales As many as 59 per cent will go on an all-inclusive package deal in 2005, compared with just 38 per cent of Britons that will take their children on a DIY break.

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Caravan Holiday In Wales Furthermore, the findings also show a marginal decline in the number of DIY breaks. More than a third of British holidaymakers (38%) are happy to 'go it alone', a slight decline since October 2004 (41%).

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Camping Holiday Wales In the fourth quarterly report from the Jamaica Tourist Board, the survey examines the trends of UK long haul travellers, revealing the nature of their holidays abroad:

Plan what you'll do. Before the holiday begins plan with your partner and the children what you all want to do during the holidays. Set out expectations upfront. Make everyone aware of any work commitments or agreements to visit family. By not having a plan for the holidays you are open to boredom, frustrations and arguments setting in, and that is likely to be like waling into a minefield.

Accommodation Holiday Wales Key findings

Holiday Last Minute Wales * Package holidays remain popular amongst the younger generation, as many as 61 per cent (61%) of twenty-something's will opt for an all-inclusive deal.

Catering Holiday Self Wales * Unsurprisingly, it is the older generation (60+) that will look to create their own bespoke break. Nearly one in two (45%) would rather travel independently.

Holiday Wales Walking * Up from last quarter, as many as 42 per cent of women prefer to travel independently (40% in October 2004), compared to 34 per cent of men who prefer an all-inclusive deal.

Family Holiday Wales * Package holidays are a firm favourite with more than two in three (68%) single Brits.

Holiday Riding Wales Around the regions

Adventure Holiday Wales * More than three quarters (78%) of Scottish holidaymakers will opt for an all-inclusive deal in 2005, closely followed by 75 per cent of residents from Yorkshire.

Holiday Park South Wales * Londoners show the greatest sense of adventure, more than one in two (59%) will organise a DIY holiday in 2005, compared with 55 per cent in the West Midlands.

Cottage Holiday Wales * Other than the Scots (19%), the Welsh were amongst the most unlikely to organise a DIY break - less than a third (30%) will travel independently this year.

Holiday In Wales Elizabeth Fox, spokesperson for the Jamaica Tourist Board, commented: "Despite the growing popularity of independent travel amongst adventurous holidaymakers, the traditional package holiday should remain a firm favourite for some time yet, especially as traditional providers are now making additions to the services they offer. With such a diverse and interesting selection of accommodation on the island, Jamaica is the perfect destination for those people who enjoy a self-made experience or simply want to lounge in one of our 5-star resorts."

Holiday Wales The Jamaica Tourist Board asked a GB representative sample of 2,000 people in January 2005 how they would classify the majority of their foreign travel.

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