Wales Tourism and Visit Planning

Budget, Breaks And Business: The Three Drivers For UK Tourism In 2005

Holiday In Wales By Robert Barnard | PKF

trade and products bearing the Fairtrade mark, and there is also a directory of local Fairtrade groups in the UK. www.fairtrade.org.uk Green tourism is a term used to describe best environmental practice within the tourism sector. tourism as Green Tourism businesses must make efforts to reduce their impact on the environment and may not use the environment or nature as a marketing tool.

Holiday Wales Both inbound tourism and the UK hotel industry are currently enjoying positive growth, underlining the core strength of the sector after several years of mixed fortunes. In this article, Robert Barnard, head of PKF's hotel consultancy services, reviews the current key drivers for tourism in the UK and the contribution that the sector makes to the UK economy. end?

Secondly, identify your New York Tourism budget and how long you intend to stay. This of course will help identify your budget for hotel accommodations, transportation and food choices. One you have identified your New York Tourism budget, start working your fingers and mouse and find great deals over the Internet. You' or travel tours can cost as much as 60% LESS if you book them online.

Cottage Holiday In Wales On a global scale, travel and tourism continues to be a growth market. The UK is ranked as the world's fifth largest travel and tourism economy and is expected to grow by 5.1 per cent in 2005, an increase on the 4.0 per cent growth in 2004.

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Caravan Holiday In Wales A record number of overseas visitors 27.54m came to Britain in 2004, surpassing the levels reached in 2000 despite terrorism fears and a strong pound. A number of factors are fuelling this growth, including the ease of internet booking, the emergence of low-cost carriers in Europe, more visitors from EU accession countries, and the continuing appeal of London as a global highlight.

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Camping Holiday Wales In recent years three market developments have contributed to the sustained growth of tourism in spite of adverse international and domestic events. These are the growing popularity of the short break, the continuing strength of the business market, and the inexorable rise of the budget hotel.

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Accommodation Holiday Wales So where are you going for the weekend?

Holiday Last Minute Wales For Europeans, the answer in 2005 is just as likely to be Prague, Pisa, Ljubljana or Liverpool as it is to be "my mother's for Sunday lunch".

Catering Holiday Self Wales The short break is a product developed by the hotel industry two decades ago to shore up occupancy between Friday and Sunday when business travellers return home. The hotel industry, which had invested in leisure facilities largely as a differentiator to attract business customers, found that these gyms, swimming pools and spas that it had built, could be used to entice visitors to spend the weekend. Hotel marketing has, therefore, been focused on packaging attractive deals that promote local attractions to encourage the weekend visitor.

Holiday Wales Walking In recent years, the opportunities for travellers to take short breaks have been considerably enhanced by the growth of the budget airlines and the increasing use of the internet to book hotels and flights online hotel spend was estimated at over $10 billion in 2003. Consumers have been empowered by the transparency of the information available on the internet to drive a hard bargain and now believe that "low prices are a right rather than a privilege"

Family Holiday Wales As a result, the balance of power has shifted from the airlines and hotels to the consumer who can research the best deals available without ever picking up a telephone or setting foot in a travel agent. This may explain why the average spend per visit has been declining over the years even though inbound visitor numbers continue to increase.

Holiday Riding Wales Clearly, the short breaks offer works best in the "must see" destinations like London, Scotland and Wales and, increasingly, the secondary cities served by the low-cost carriers such as Liverpool, Bristol, Nottingham and Newcastle.

Adventure Holiday Wales Businessmen like to do it face to face

Holiday Park South Wales In spite of the new technologies for videoconferencing, web seminars and conference calling, the evidence from the business tourism industry is that nothing beats doing business, building relationships and networking face to face.

Cottage Holiday Wales The number of corporate events rose by 21 per cent in 2004(b) as companies increasingly seek to motivate their staff by taking them off-site for training sessions, sales conferences, and staff meetings.

Holiday In Wales The conference market was worth an estimated 7.7billion in direct spend to venues in 2003, almost 60 per cent of which were hotels. On top of this is the individual delegates' expenditure on drinks at the bar, meals in town, and visits to local attractions.

Holiday Wales Business class hotels also performed strongly on the back of corporate travel in 2004 with Average Achieved Room Rate (AARR) rising by 7.7 per cent to 93.80 while boosting occupancy by 2.5 per cent and yield by 11.1 per cent to 73.68(c).

Cottage Holiday In Wales Budget hotels for the budget conscious

Caravan Holiday In Wales The third phenomenon driving tourism growth in the UK is the rise of the budget hotel which is now worth about 3.25billion and accounts for just under 15 per cent of the UK hotels market. The leading players among the 18 brands (offering more than 69,000 rooms in 1,066 hotels) are Whitbread's Premier Travel Inn, Permira's Travelodge, InterContinental's Express by Holiday Inn, and Accor's Ibis.

Camping Holiday Wales In 2004, the smaller budget hotel chains improved their yield by 13 per cent and their AARR by 7.6 per cent. The combination of convenient location, good quality and excellent value for money is helping to attract new entrants to the hotel market as well as encouraging business travellers to switch from traditional mid-market hotels.

Accommodation Holiday Wales The strong performance of this sector is all the more impressive given that the main players have hoisted their flags in many locations around London in recent years instead of the more typical motorway service areas or other high-traffic locations. The aggressive promotion of London as a domestic destination and the arrival of budget-conscious travellers from Europe brought over by the low-cost airlines are all helping to build a growing market for this industry segment.

Holiday Last Minute Wales UK travel and tourism's contribution to the UK economy

Catering Holiday Self Wales The impact of the UK travel and tourism industry on the British economy is huge and steadily growing although the World Travel & Tourism Council (WTTC) forecasts sluggish growth of 3.3 per cent in the period 2006 to 2015. This year, the industry is expected to generate 184.9billion of economic activity (10.1 per cent of GDP), and this figure is forecast to rise to 321.9billion by 2015 (d). Revenue generated by overseas visitors is expected to reach 34.9 billion in 2005 which is 11.5 per cent of total UK exports.

Holiday Wales Walking In terms of employment, the UK travel and tourism industry is expected to produce 19,440 new jobs in 2005 to bring the total to 1,075,860 jobs or 3.5 per cent of total employment.

Family Holiday Wales While the picture painted so far is one of healthy growth and underlying strength, there is no room for complacency. There is also growth in outbound travel and tourism, which has increased annually by 5.5 per cent for the past four years. The British are taking full advantage of low-cost travel and the strong pound to travel further and more frequently. Unlike the overseas visitors to the UK, who are spending less, the British abroad are spending more, pushing the UK travel deficit to 17.3billion by the end of 2004.

Holiday Riding Wales Now that European destinations are opened up throughout the enlarged European Community, Easyjet announces that it has carried its 100 millionth passenger, and a flight to Venice on Ryan Air costs less than a couple of rounds in your local, what would you rather be doing this week

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