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American Television and Film Co. Flooded with Online Applications for New Reality TV Show 'STAG'

DALLAS--(BUSINESS WIRE)--July 19, 2004--American Television and Film Company (Pink Sheets:ATFT) announced today that it is receiving better than expected response, via its website www.stagonline.com, from couples around the world hoping to appear on the new reality-tv show "STAG."
The show hopes to follow the success of the top-rated syndicated show "Cheaters," originally produced and hosted by Tommy Habeeb as Tommy Grand. "Cheaters" is currently airing in over 220 markets worldwide and will soon be airing daily in second run syndication. With all show costs covered by original airings, revenue from second run syndication becomes pure profit. For a show like this, revenues often reach in excess of 10 million dollars in second run syndication.

Tommy Habeeb also hosts the syndicated television show "Eye for an Eye," which airs in markets throughout the United States and internationally. "Eye for an Eye" has mainly been picked up by stations currently carrying the show "Cheaters" due to Tommy Habeeb's broad fan base both here in America and around the world.

Building on this successful track record, "STAG" will be syndicated nationally and then internationally. By focusing on syndication instead of selling the show for a one-time fee, ATFT is able to retain ownership rights and reap the benefits of reruns, DVD sales, and other revenue generating ventures related to the "STAG" brand.

The show "STAG" profiles engaged couples, letting the audience see the love they share for each other. Later that night, the STAG camera crew follows one of them on their bachelor(ette) party. The next day the couple is shown clips from the night before, with the partner that stayed home faced with the decision to either forgive and forget and take the romantic honeymoon provided by "STAG," or let "STAG" throw them a party of their own.

"STAG" is still casting for future episodes. For more information visit www.stagonline.com.

American Television and Film Company (Pink Sheets:ATFT) develops feature films and television shows for worldwide distribution.

Additional information see website: www.americantvandfilm.com

Contacts


American Television and Film Company
Marshall Hays, 214-720-1300

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