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Silver Surfers: Successful Online Marketing to Seniors Copyright 2005 Kinesis, Inc.

Holiday In Wales If you are marketing to an older audience, don't discount
the value of a website. People over 50 account for more
than 50% of discretionary spending in the United States,
and they are going online to buy. They have money to spend.

RRP â49.99 Save â29.90 (60%) Rise of Silver Surfer Nintendo Marvel s first family of Super Heroes faces its greatest challenge yet as the enigmatic intergalactic herald The Silver Surfer comes to Earth to prepare it for destruction. As the Silver Surfer races around the globe wreaking havoc the team must unravel the mystery of the Silver Surfer and confront the surprising return of their mortal enemy Dr. Doom before all hope is lost. Rise of Silver Surfer

Holiday Wales According to recent Pew surveys, the number of online
seniors jumped by 47% between 2000 and 2004. There are
about 8 million "silver surfers" (22% of Americans) who are
age 65 or older using the Internet. About 58% of Americans
ages 50 to 64 say they surf the Net.

Marvel's first family of superheroes, The Fantastic Four, Rise of The Silver Surfer as the enigmatic, intergalactic herald, The Silver Surfer, comes to Earth to prepare it for destruction. As the Silver Surfer races around the globe wreaking havoc, Reed, Sue, Johnny and Ben must unravel the mystery of the Silver Surfer and confront the surprising return of their mortal enemy, Dr. Doom, before all hope is lost.

Cottage Holiday In Wales Of wired seniors, 69% go online on a typical day, compared
with only 56% of all Internet users. Silver surfers report using the Internet to stay in touch with family and friends, using e-mail or sending online greeting cards. Seniors report several other key reasons for using the Internet, including:

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Caravan Holiday In Wales · To stay current with news and events

[ Shirt XXL ] shirt in which these Silver Surfer shirts have been screen printed with a Silver Surfer image. These Silver Surfer tshirts are usually made from heavyweight preshrunk 6oz. cotton tee shirt blanks.

Camping Holiday Wales · To look up health or medical information

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Accommodation Holiday Wales · To research products or services to purchase offline

Holiday Last Minute Wales · To make online shopping purchases

Catering Holiday Self Wales · To research and/or check on stocks or investments

Holiday Wales Walking "Wired seniors are often as enthusiastic as younger users
in the major activities that define online life such as
email and the use of search engines to answer a specific question," says Susannah Fox, director of research for Pew/Internet. "They are as likely as younger users to go online on a typical day. Communication and information searches attract wired seniors and there has been sharp growth in the number doing key Internet activities such as health searches, e-shopping and online banking."

Family Holiday Wales As people age, they are more likely to have usability
issues. For example, more seniors have myopia, cataracts,
fine motor disabilities, and short-term memory decreases. Therefore, if your company is targeting this demographic, it is important to take specific steps to modify your website appropriately. Don't make it difficult for your senior visitors to find what they need on your website. Here are few guidelines to make your website more older-user friendly:

Holiday Riding Wales 1. Use larger type, less content: Changes in vision can
make is more difficult to read a computer screen. Reduce
the amount of text on each webpage and use a medium-sized default font. Provide a way for older viewers to increase the text size. This will make it easier to read for individuals who do not see as well.

Adventure Holiday Wales 2. Make it easy to read: Use a sans-serif font that is not condensed. Avoid novelty and cursive typeface. Double space body text.

Holiday Park South Wales 3. Design with high contrast. Avoid reversed type and
patterned backgrounds. Use dark text on light backgrounds.

Cottage Holiday Wales 4. Keep terminology simple: According to recent studies by Fidelity and AARP, many senior Internet users are not familiar with commonly used Web terms. Things younger Internet users know well are a new language to older users. Avoid web jargon. Examples include: "URL," "link," "message board," "emoticon," and "IM."

Holiday In Wales 5. Be very clear: Use action-word links. Because senior
users tend to be more cautious in what they do on the
Internet, use link terminology that clearly explains what happens when a user clicks on the link. Explain things concisely, but thoroughly.

Holiday Wales 6. Make links straightforward: Use an obvious method of displaying links such as blue, underlined words. Make these consistent throughout your website. Give users a larger target area to click on to accommodate for users who may have fine motor coordination difficulties such as tremors.

Cottage Holiday In Wales 7. Keep your site design simple and stable: If your site
caters to seniors and you want to change your site, make changes slowly over time. The more success seniors have with your site and the easier it is for them to use, the more confidence and loyalty they will develop. Keep your navigation toolbar in the same place throughout your website.

Caravan Holiday In Wales 8. Test your site: Before launching your site, have older adults try out your website to evaluate its accessibility, readability, and ease of use.

Camping Holiday Wales More and more seniors are surfing the online world. The spending habits and income of this demographic makes them a desirable target audience. If your company wants to catch this wave, offer a website that makes it easy for your users. Create a comfortable online environment for your online senior visitors, and your business will reap the rewards.

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Holiday Last Minute Wales Wendy Maynard, your friendly marketing maven: http://www.wendy.kinesisinc.com You can also get more marketing tips by signing up for Kinesis Quickies, a free bi-monthly e-newsletter: http://www.news.kinesisinc.com

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Contact him at http://www.kinesisinc.com

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