Valentines Day Sparks 40 Percent Growth To Gift & Flowers Destinations Heading Into The Big Day, Acc, Wales Tourism and Visit Planning

Valentines Day Sparks 40 Percent Growth To Gift & Flowers Destinations Heading Into The Big Day, Acc

Lovebirds and Lonely Hearts Spur At-Home Traffic to Order Gifts, Send E-Cards and Find Love

NEW YORKFebruary 11, 2005 Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, today reported that love is in the air as gift and flowers destinations drew 2.5 million at-home visitors marking a 40 percent jump during the week ending February 6 as Valentines Day approaches. Two other popular Website categories during Valentines Day, greeting cards and personals destinations look to gain momentum closer to February 14, as stragglers send last minute e-cards and scout for dates.
Proflowers.com, the fastest growing gift and flowers destination in the week ending February 6, skyrocketed 156 percent as 387,000 Web surfers visited the site in search of the perfect bouquet (see Table 1). On par with the pre-Valentines Day category growth, FTD.com spiked 106 percent with 336,000 visitors compared to 1800flowers.com which surged 91 percent with 947,000 visitors during the same time period.

Holiday In Wales Online florists strategically offered shoppers special discounts for early orders and sweepstakes to maximize customer acquisition opportunities the biggest day in flower sales, said Heather Dougherty, senior retail analyst, Nielsen//NetRatings. An added bonus for the forgetful last minute shopper is the ability of florists to fulfill same-day orders for deliveries on February 14.

Most men will purchase a Valentine Day gift (84 percent).
Flowers are the most likely Valentine Day gift (45 percent); a card is the second most likely Valentine Day gift (43 percent); chocolate is the third most likely Valentine Day gift (27 percent); and lingerie is the fourth most likely Valentine Day gift (14 percent).³
What men plan to give directly correlates with what women want. When given a list of possible Valentine Day gifts, women selected flowers as the most wanted gift (34 percent), followed by cards (24 percent), chocolate (23 percent), and lingerie (11 percent).

Holiday Wales Taking an early look at greeting cards, Americangreetings.com attracted 869,000 Web surfers for a 30 percent jump. Blue Mountain climbed 32 percent to capture the weeks fastest growing greeting cards site, drew 380,000 visitors to search and send e-cards. 123greetings.com* rounded out the top three fastest growing greeting cards destinations this week with 298,000 visitors or a 10 percent increase. Growing 59 percent prior to Valentines Day, MSN Dating & Personals seduced 531,000 visitors and became the fastest growing among personals sites for the week ending February 6. Eharmony.com followed with a 26 percent increase attracting 354,000 unique visitors. Yahoo! Personals enticed 1.3 million visitors reporting a six percent week-over-week growth.

46 percent of men consider roses as the best gift to give on Valentine Day.
When given a list of the best Valentine Day gifts to receive, women selected roses as the best gift to receive (32 percent); diamond jewelry as the second best gift (29 percent); jewelry other than diamonds as the third best gift (26 percent); roses other than flowers as the fourth best gift (24 percent).
When given a list of what men would want to give their significant other on Valentine Day, 53 percent selected roses, followed by flowers other than roses at 39 percent, and 34 percent of men would give jewelry and 26 percent of men would specifically give diamond jewelry to their loved ones this Valentine Day.

Cottage Holiday In Wales Additional Nielsen//NetRatings Week on the Web:

Valentine's Day Gifts They'll Love Love is in the air and nothing says you care more than a special gift for your special someone. Surprise your sweetie with Valentine's Day flowers, Valentine's Day gourmet candy and Valentine's Day spa gifts. Melt her heart with Valentine's Day jewelry or fabulous Valentine's Day lingerie. We even have that perfect gift for your perfect man among our selection of Valentine's Day gifts for men.

Caravan Holiday In Wales Super Bowl XXXIX Scores Online

To order from the largest selection of Valentine Day flower arrangements, visit teleflora.com delivered by a local florist.

Camping Holiday Wales AOL Sports spiked 98 percent to more than 2.1 million at-home visitors during the week ending February 6, according to Nielsen//NetRatings, leading the way as the fastest growing site at home. Superbowl.com rose 85 percent to 960,000 unique visitors with seven percent of visitors logging on to vote for the most valuable player. At the end of the game, fans were invited to visit either site to vote for the MVP.

Visit WaySpa.com’s Valentines Day Gift Guide to choose a treat that’s better than chocolate, or please her with the power of choice with a WaySpa.com Gift Certificate. gift with a romantic message, or print out the spa voucher yourself, and slip it into a Valentines Day card.
Send a WaySpa gift certificate or spa voucher to your Valentine’s inbox instantly, or print it out in under a minute.

Accommodation Holiday Wales Sunday daily traffic to AOL Sports increased 75 percent from 348,000 visitors the previous Sunday. Superbowl.com attracted 536,000 Sunday visitors, rising from below reporting levels the Sunday prior.

Holiday Last Minute Wales About Nielsen//NetRatings

Catering Holiday Self Wales Nielsen//NetRatings, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.

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Wales Tourism and Visit Planning

Valentines Day Sparks 40 Percent Growth To Gift & Flowers Destinations Heading Into The Big Day, Acc

Lovebirds and Lonely Hearts Spur At-Home Traffic to Order Gifts, Send E-Cards and Find Love

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