Wales Tourism and Visit Planning

Narrowstep unveils first US tourism internet channel

Holiday In Wales Narrowstep, in partnership with Tourism Massachusetts, has developed www.usamass.tv, the first tourism-based Internet channel in the United States.

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Holiday Wales The channel was introduced to the tourism industry at the Travel Industry Association's International Pow Wow 2006 in Orlando, FL. Tourism Massachusetts markets Boston and Massachusetts as the Gateway to America for international tourists.

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Cottage Holiday In Wales "Massachusetts is the first US destination to use Narrowstep's cutting edge technology of Internet television to promote a destination," said William H. MacDougall, president and CEO of Tourism Massachusetts. "Broadband television is a perfect tool for the tourism industry because it can reach a global audience and it provides a more dynamic, personalized relationship with the consumer. The channel will soon have the functionality of providing viewers with the ability to book a trip directly without having to leave the channel."

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Caravan Holiday In Wales The usamass.tv Internet channel is part of an integrated marketing program that ties visual entertainment content with the data content of the new website, http://www.usamass.com, to be re-launched this summer.

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Camping Holiday Wales "Staking a piece of broadband television turf is essential. Bill and his team have had the vision to lead the US tourism industry in this endeavor by implementing a proven television on Internet protocol solution," said Carolyn Wall, President, Narrowstep North America. "They realize that a broadband channel will cater to the international consumer who is moving towards the Internet as their primary resource for information, entertainment and travel. We are delighted to work with Tourism Massachusetts and Bill's team to deliver a promotional vehicle that will be a model that we think the industry will follow."

The internet has revolutionised the way we plan our holidays, low cost airline easyJet has said. With travel insurance policies and hotel rooms along with cheap flights all bookable online, travel websites are playing an increasingly central role in the tourism industry. "The internet has essentially revolutionised the travel industry. "It means you have greater choice, people always love a bargain, it gives you that choice it gives you flexibility and it gives you great value for money, all at your fingertips…it's all about your personal choice."

Accommodation Holiday Wales The TIA reported that almost half of all online travel planners use online sites to plan trips.

Holiday Last Minute Wales Further, 82 percent of those planners booked travel lodging and package tours online in 2005 -- a jump from 70 percent for the prior year.

Catering Holiday Self Wales Steve Beaumont, Narrowstep CEO, said, "As the largest market in the world for our unique broadband television solutions, the US is our principal target market, and this is but the first of what we expect to be many US-based customer announcements. Further, we believe it lends credence to our expected growth, not only on the top- and bottom-lines, but also in terms of our presence and share."

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