Wales Tourism and Visit Planning

Starwood ME in UK marketing drive

Holiday In Wales Starwood Hotels & Resorts in the Middle East is launching a new marketing initiative in the UK to promote its expanding portfolio of hotels in the Gulf region.

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Holiday Wales The Big PR Agency has been appointed to execute a focused PR programme to increase the UK profile of Starwoods properties within the Middle East.

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Cottage Holiday In Wales The campaign will focus on promoting the global hotel operators 48 hotels across the UAE, Bahrain, Jordan, Kuwait, Lebanon, Oman, Pakistan, Qatar, Saudi Arabia, Syria and Yemen. The region operates four of Starwoods eight hotel brands including Sheraton, Westin, Four Points by Sheraton and Le Mridien. The PR programme will include both the business and the leisure properties throughout the portfolio and highlight the diverse range of offering across the Middle East.

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Caravan Holiday In Wales Starwoods acquisition of the Le M ridian brand in November 2005 has increased the Starwood portfolio in the Middle East by 100%, offering customers increased choice and flexibility when visiting the region. The marketing drive will highlight the business, conference, meetings and incentive facilities, as well as promoting leisure opportunities, festivals and interesting events in the region, such as Ramadan and the F1 Grand Prix. There will also be a targeted push surrounding the opening of the Sheraton Aleppo Hotels & Towers in Syria in August 2006. Maha Saad, Area Director of PR, Starwood Hotels & Resorts, Africa and the Middle East comments: Tourism to the Middle East is booming; all figures for 2005 not only show substantial growth in the region but indicate that this growth is unlikely to slow down. Starwood Hotels & Resorts are a major player in this region and we want to make sure that the increasing number of visitors are fully briefed on the range of facilities offered by Starwood Hotels & Resorts in this area.

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Camping Holiday Wales The Big PR Agency will be working closely with Starwoods UK press office team, based at The Park Lane Hotel, Piccadilly, who handle public relations for Starwoods portfolio of over 850 hotels globally, across eight hotel brands including St Regis, Luxury Collection, W Hotels, Le Mridien, Westin, Sheraton, Four Points by Sheraton and the recently announced aloft brand.

St. Director of Tourism Since 1998 Mr. Peter Hilary Modeste has served, as the Director of Tourism of the St. Lucia Tourist Board. President of the St. Lucia Hotel & Tourism Association, Mr. Modeste has been employed within the tourism sector for a number of years. He was educated at the University of Wales and is married with three children. A former Minister of Education, Mr. Modeste has served on a number of national organizations including the St. Lucia Development Bank.

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