Wales Tourism and Visit Planning

'Bloody' Is no big deal to Brits

Holiday In Wales The term 'bloody' is no big deal when it comes to the views of the British public, according to Tourism Australia Managing Director, Scott Morrison.

Tourism is the main industry in Florida. It has the biggest tourism market in the world with more that 84 million people visiting Florida in 2006, twice as much as 10 years ago. Most of these surprisingly were from the state of New York. Many of them come for Florida’s amusement parks.

Holiday Wales This comes after research commissioned by UK advertising regulator, the British Advertising Clearance Centre (BACC).

I sincerely appreciate your comment about traveling with a smaller impact or footprint. It's been on my mind a great deal lately as I plan future trips, from the impact on climate change of my plane trip, to the influence tourism has on the communities I visit. It's be great for Lonely Planet to do more education to travelers about how we can reduce our impacts, though your own site and through other media outlets. Thanks!

Cottage Holiday In Wales Morrison is in the UK with Australian Small Business and Tourism Minister, the Hon Fran Bailey, who will launch Tourism Australia's new tourism campaign, called `a uniquely Australian invitation', which uses the catch phrase `so where the bloody hell are you?'.

St. Director of Tourism Since 1998 Mr. Peter Hilary Modeste has served, as the Director of Tourism of the St. Lucia Tourist Board. President of the St. Lucia Hotel & Tourism Association, Mr. Modeste has been employed within the tourism sector for a number of years. He was educated at the University of Wales and is married with three children. A former Minister of Education, Mr. Modeste has served on a number of national organizations including the St. Lucia Development Bank.

Caravan Holiday In Wales The BACC have advised Tourism Australia that the term `bloody' cannot be used in the commercial for broadcast on UK TV, however has allowed the use of the phrase `so where the hell are you?'.

easyCar.com offers some of the best value car hire in cities and tourist destinations throughout Wales. Whether visiting for business or pleasure, book online now and find our best cheap deals for car rental in Wales.

Camping Holiday Wales The research conducted for the BACC six years ago is used by the BACC as a guide to assist in their consideration of what constitutes offensive language in advertising.

This allows you to offer your website customers unlimited access to an unlimited inventory of premium Sports, Concert and Theatre tickets for events around the world. All sales referred to our website, at www.myticketmarket.com, through a link on a Tourism Affiliate’s website are eligible for a commission. 2) Service Tourism Affiliate Plan This is a Premier Service plan which is designed for Tourism Affiliates, such as Concierges, who do not have a website or choose deal with their customers in person rather than online. This plan works with the full assistance of our trained consultants.

Accommodation Holiday Wales The result - only 3 per cent of the British public consider the phrase `bloody' to be very offensive, while 86 per cent believed that the phrase was `quite mild' or `not swearing'. Furthermore 85 per cent believed that it was appropriate for the phrase to be seen after 9.00pm.*

Holiday Last Minute Wales Morrison said 'These results demonstrate that the term `bloody' is the least offensive of all the terms put forward by the BACC on these measures and it begs the question why the term `bloody' was ever included in the list in the first place.'

Catering Holiday Self Wales "The research includes numerous other phrases which rightly should not be seen on anyone's television, but based on the findings of the BACC's own research, `bloody' is clearly not one of them."

Holiday Wales Walking The report also goes on to say that people were more likely 'to accept or approve...if they can appreciate the intention behind it'.

Family Holiday Wales Tourism Australia has argued that the term is used as part of a uniquely Australian invitation that conveys a warm greeting and that the BACC have the discretion to approve the commercial.

Holiday Riding Wales 'It's not intended to cause offence and our extensive research conducted in the UK confirms that our target audience is not offended. Rather they accept and respond positively to the phrase in context,' Mr Morrison said.

Adventure Holiday Wales "There is no `ten commandments' list as suggested, only a research report that is available to help guide decision making. Our take out from the research is that the commercial clearly falls within what is acceptable." "There are further avenues open to us to seek to get the commercial approved and we will build on the work of Tourism Minister Fran Bailey, during her visit to London this week, and continue to make our case with our agency partner M&C Saatchi in the weeks ahead."

Holiday Park South Wales "In the meantime, we will respect the umpire's decision and get on with the campaign," Morrison said.

Cottage Holiday Wales An alternative version of the commercial with the phrase "so where the hell are you?" will be run on British television and will air for the first time during `Desperate Housewives' on Wednesday evening and will also run on the Discovery and National Geographic Channels. The uncut version will continue to be displayed on the web, as part of Tourism Australia's viral campaign and will screen in cinemas.

Holiday In Wales All up Tourism Australia will spend 1.6 million on UK TV and cinema during the next three months to kick-start the campaign. Print versions will follow later in major travel publications.

Holiday Wales Mr Morrison said 'while we would prefer to use the `uncut' version in all media, the campaign has certainly got off to a great start in the UK. The controversy, while not planned, is certainly grabbing attention. In such a competitive business you have to take your opportunities when they come your way.'

Cottage Holiday In Wales "At the end of the day we want more people from the UK to come and experience Australia - to do more and spend more. This campaign is about inviting them, not offending them. We will be taking every opportunity to get this message across."

[ Comment, Edit or Article Submission ]